Milind Barse
Conceptual Art Director About me | Fancy a brew? | Work
Conceptual Art Director About me | Fancy a brew? | Work
Dove Invisible Dry
Antiperspirant
No white marks. Just beautiful you.
Get people to signup for a free trial of the product through an exciting offer. A clever interactive banner exaggerates the problem in an interesting fashion. Clicking on the banner brings people to the Dove website.
To enter the #GrabAllTheAttension contest and win a Varsace Little Black Dress, one simply has to tag a friend, share stories and upload their favourite LBD pics.
How the idea rolls out on various digital formats and as an experiential.
With a creative twist to our main message the ‘Grab All The Attention’ gives the participant a chance to win a free Varsace dress simply by entering this contest.
Extended as experiential idea, a stylish neon lit dispenser at bar counters shows up white marks on clothes, demostrating the problem. It prompts to learn more about the product and enter ‘The Little Black Dress’ contest.
