PROFILE

My experience of over 15 years spans over two continents, India and the UK. As a conceptual Art Director, my strengths lie in using insights to inspire ideas and solutions that influence behavioral change.

Simplicity is key to effective communication, and I believe in storytelling through visualisation and design.



BRANDS

FMCG: Uni Lever, P&G,Halls. Natco Foods, Rubicon Drinks, Ellephant Atta, Cakebox Automotive: Suzuki, Hyundai
Sevice: Lebara Mobile, Alliance & Leicester Bank, Air India, Department of health (NHS UK), Aviva, State Bank of India.


AWARDS

ABBY Awards: 2 Gold and 1 Silver. Best print and poster campaign - Sanctuary Wildlife Asia
New York Festival 2000: Finalist. Best poster
Darcy Max Award 2000: Runner up. Best campaign from South East Asia
41st Communication Arts Annual: Best Public Service campaign.
BAFTA , BoBs Award nomination & winner of the Film London - Capital Tales


KEY CAPABILITIES

A loner but also a team player who loves to unravel the intricacies of a brief.


Ability to produce high quality creative solutions whilst prioritizing and juggling multiple projects within tight deadlines.

Strong conceptual and strategic thinker in both visual and interactive media.

Knowledge of design disciplines including layout, typography, imagery, colour and print production.

I work across all media platforms, both as lead and in a team with a strong belief in communication through visual and verbal simplicity.

Extensive knowledge of film direction and postproduction.

Avid illustrator and proficient in most of the design software.
Experienced in working with digital and social media.

Over the years I have gained the ability to work across all media platforms and create 360-degree multi-dimensional communication solutions.