Milind Barse
Conceptual Art Director
Conceptual Art Director
Milind Barse
Senior Conceptual Art DirectorFirm believer of communication through visual and verbal simplicity that influence behavioural change.
Natco Foods UK
HOMECHEFS
Click on image to play
Talking to the Millennials, we wanted to associate Natco with the joy and magic of cooking from scratch.
The idea ‘Home Chefs’ was inspired by a popular TV series ‘Master Chef’ where amateur cooks compete
in a series of challenges to ultimately be crowned The MasterChef champion.
The film while taking inspiration brings its twist to the concept, where our ‘Home chefs’ cook for the pleasure
of bringing joy to their family and friends, rather than professional judges.
Air India UK
Using the famous Indian greeting, Namaste, the folded hands mimic an aeroplane.
This visually cut across cultures and brought the message of Air India launching their new fleet of highly advanced
Boeing 737 Dreamliner flying from UK to Mumbai.
Sanctuary Wildlife Asia
💡️
To increase awareness about environmental issues, the idea touched on three main topics and conveyed the message
through provocative visuals and a call to action.
PROFILE
My experience of over 15 years spans over two continents, India and the UK.
A loner but also a team player who loves to unravel the intricacies of a brief.
The most exciting part for me is ideation, you are likely to find numerous crumpled paper heaps on the floor, they are what I call
the ones that almost made it.
Over the years I have gained the ability to work across all media platforms and create 360-degree multi-dimensional communication solutions.
BRANDS
FMCG: Uni Lever, P&G,Halls. Natco Foods, Rubicon Drinks, Ellephant Atta, Cakebox
Automotive: Suzuki, Hyundai
Sevice: Lebara Mobile, Alliance & Leicester Bank, Air India, Department of health (NHS UK), Aviva, State Bank of India.
💡️ AWARDS
ABBY Awards: 2 Gold and 1 Silver. Best print and poster campaign - Sanctuary Wildlife Asia
New York Festival 2000: Finalist. Best poster
Darcy Max Award 2000: Runner up. Best campaign from South East Asia
41st Communication Arts Annual: Best Public Service campaign.
BAFTA , BoBs Award nomination & winner of the Film London - Capital Tales