Launched during the Indian festival of Diwali which is  a celebration of lights, the festive pack design depicted the famous Rangoli design and firework motives made from  mango shapes.  

TK Maxx Gift cards for Diwali read with the copy ‘Badhai’ meaning congratulation in Hindi. The main background design was Indian paisely pattern printed with gold foil on yellow which are the colours of Diwali. This connected more closely with our audience.