Milind Barse
Conceptual Art Director
Conceptual Art Director
Pepsi Co
The largest selling cola in India, Pepsi, wanted to show its wide distribution in Mumbai during NYE's. The idea, the map of Mumbai which is actually shaped like a hand is shown holding a Pepsi can.
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DIGITAL
As Mumbai has a big traffic problem and gets worse especially during NYE, a special APP download is offered to customers to find the best safe routes. While showing real-time traffic congestion the App also gives notifications of nearby restaurants and bars. People can also make bookings, invite friends and share their experiences on Instagram, Facebook Twitter.