Pepsi
The largest selling cola in India, Pepsi, wanted to show its wide distribution in Mumbai during NYE's.
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DIGITAL
As Mumbai has a big traffic problem and gets worse especially during NYE, a special APP download is offered to customers to find the best safe routes. While showing real-time traffic congestion the App also gives notifications of nearby restaurants and bars. People can also make bookings, invite friends and share their experiences on Instagram,FacebookTwitter.