Not everyone is an activist.

(Unpublished)

RATIONALE

^{People want to do the right thing, but not be preached or patronised into doing it. We are not asking you to be eco warriors and activists. We`re asking you to be eco aware in your choices.
To save the world, we should start with our neighbourhoods.}

IDEA

^{Drinks and packaged water are normally endorsed by sportsmen, celebrities and models.
But the nature of our product is such, we only need endorsement from one source.
Our eco system.
So this campaign is brought to you by the flora, fauna, animal and insect life you share your planet with.}

SCRBBLES

RECYCLING THE CARTON

Origami animals made out of recycled WIB cartons to endorse educate, entertain and engage.